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Maria Zolotkova, holder of a bachelor’s degree from ICEF, believes that an education in economics provides the foundation needed to manage brands on the market and be a truly effective marketing professional. She currently works as the Vice President for Brand Development at Azbuka Vkusa. In this interview with Success Builder, she explains why FMCG is the best marketing school, what a brand manager does and how to go from being a customer to one of the directors of your favourite store.

Nikita Anisimov, HSE University Rector, has joined the Board of Directors of VK Company Limited as Independent Director. VK is building an ecosystem that is used by more than 90% of the Runet audience. Millions of people use its services to solve a variety of everyday tasks online.

Third-year students of the HSE University and Kyung Hee University double-degree programme in Economics and Politics in Asia are currently studying in South Korea. A team of students from the programme recently took part in a case competition organised by Kyung Hee University and Yuyu Pharma, a pharmaceutical company. The team won the competition and received an opportunity to implement their project when the market situation stabilises.

Gleb Zinkovsky graduated from ICEF with a bachelor’s degree in 2014, before working as an Associate for PwC (Cyprus) and E&Y (Moscow). After completing the Yandex Praktikum training course, Gleb went on to work in the fintech field. He now works at Jasper (Israel) as a Product Analyst. In his interview, Gleb tells us what it’s like to begin a career in tax consultancy, move on to business analytics, and eventually end up in product analytics.

HSE University took first place in four subject rankings and second place by the number of gold medals among Russian universities. The university entered the top three Russian universities by receiving nine prizes in various fields. The Three University Missions subject rankings in 29 fields of study were presented for the first time at an open meeting of the Council of the Russian Union of Rectors and the Association of Rating Makers.

Researchers from the HSE Centre for Language and Brain worked with Russian doctors to address the differences between the symptoms of post-stroke aphasia and aphasia caused by glioma surgery. Post-surgery patients demonstrate moderately severe speech disorders that impact all aspects of language processing simultaneously. Understanding these differences will help doctors develop more effective therapies for speech disorders caused by surgical removal of gliomas. The results of the study were published in Brain and Language.

Aleksey Kychkin, Head of the Laboratory of Interdisciplinary Empirical Studies, spoke to the HSE Look about his background, industry projects the lab has been doing, and student involvement in research.