Joint Symposium Seeks to Build Bridges between Russian and Asian Marketing and Management
As part of the XVI April International Academic Conference, HSE hosted a joint symposium of the Global Alliance of Marketing & Management Associations (GAMMA) co-organized with Korean Scholars of Marketing Science. Themed ‘Bridging Asia and Russia in Global Marketing & Management’, the event aimed to promote academic cooperation between scholars working in the fields of marketing and management in Russia and Asia. Professor Olga Tretyak (HSE), Professor Vera Rebiazina (HSE) and Professor Jaihak Chung (Sogang University) co-chaired this joint symposium. The Center for Sustainable Culture & Service of Yonsei University and Korea Economy & Management Development Institute were partners.
Professor Kim, Executive Secretary of Korean Scholars of Marketing Science, and Professor Ko, President of Global Alliance of Marketing & Management Associations were among the organizers of the event. Professor Kim explained that the symposium was conceived during the 2014 Global Marketing Conference in Singapore. A special session called Marketing in Russia was organized, mainly by professors from HSE, and it was thought that it would be a very good idea to hold a joint symposium at HSE in Moscow.
‘For GAMMA, it is the first ever attempt to organize academic activities in Moscow. The theme of our joint symposium is Russian and Asian perspectives in marketing and management,’ said Professor Kim.
The area of Russian marketing is very strong in business-to-business marketing. Korea has a lot of marketing scholars studying not only B2B, but also consumer-to-business and especially business-to-consumer aspects. This means that there is huge potential to create joint research projects and to cooperate with each other
Professor Ko stressed that the symposium has been very successful and a very good first step towards fruitful cooperation. 'We’ll continue collaborating on conferences and publications. We have Global Marketing in Hong Kong in 2016, and we’ve already invited Professor Olga Tretyak and Professor Vera Rebiazina to participate. We would like to have more people from Russia. We publish two official journals with Taylor and Francis based in Oxford (UK), Journal of Global Scholars of Marketing Science and Journal of Global Fashion Marketing, and we would like to invite more Russian scholars from HSE - there are many capable scholars here - to our editorial review board. We hope to introduce more Russian marketing research to the world. We would be happy to have more submissions from HSE and also Russian marketing scholars in general’.
Professor Ko added that there are plans to sign cooperation agreements between HSE and Yonsei University (South Korea) that would include various exchange programmes and possibly double-degree programmes, particularly in the area of fashion and luxury marketing, which is one of Professor Ko’s areas of specialization.
Professor Ko sees two main challenges facing marketers today. First, there are technology issues. Social media marketing and e-commerce affect our everyday lifestyle and consumer level, which inevitably influences business. Second, there are environmental issues and the problem of sustainability. Several papers on sustainability marketing were presented at the symposium. Recently in Korea, serious air pollution came from China due to its increased industrial activity. Companies should be responsible for these issues but at the same time, it is important to think about business sustainability and the bottom line, he believes.
See also:
25th Yasin (April) International Academic Conference Now Accepting Proposals
Reports on new research results will be presented and discussed as part of the conference’s sections. These reports will be selected based on reviews of proposals. As always, the conference programme features expert discussions of the most pressing economic, social, internal and external issues in the format of roundtables and associated events.
Academic Council: HSE University’s Contribution to Achieving National Goals and Development Priorities to Increase
HSE University’s Development Programme until 2030 will be improved in order to increase the university’s contribution to achieving national goals and implementing the priorities of the country’s scientific and technological development. This decision was made by the university’s Academic Council on April 26. The meeting also addressed the principles for the development of HSE University’s external communications, one of which is the creation of a high-quality information field around the university.
Keeping Up with the Neighbours: Envy as a Driver of Economic Growth
Classical economic theory assumes that economic agents are entirely self-interested and rational in their pursuit of material well-being, and that they are not affected by external factors. As a result, externalities are not considered in any way when constructing economic models. Nevertheless, some sociologists argue for a revision of modern economic theory to incorporate the ethical dimensions of economic agents' behaviour. Kirill Borissov, Professor of the Faculty of Economics at the European University in St Petersburg, spoke at the XXIV Yasin (April) International Academic Conference and shared his observations from creating his own economic model incorporating the factor of envy.
Structural Transformation and Drivers of Sustainable Growth in Russian Economy Discussed at HSE University
The Russian economy has demonstrated high resilience to unprecedented external pressure and has managed to largely adapt to new conditions. As early as this year, it can go from recession to growth. The issue of where to find drivers and resources for this was discussed at a plenary session titled ‘Russian Economy under Sanctions: From Adaptation to Sustainable Growth’ at the XXIV Yasin (April) International Academic Conference held at HSE University as part of the Decade of Science and Technology. Minister of Economic Development of the Russian Federation Maksim Reshetnikov took part in the discussion.
‘People Want to Receive Only Useful Content’
Experts say that interest in news has sharply increased among the Russian audience. At the same time, part of the audience deliberately avoids it. What kind of content is in demand and will people continue to watch TV? These and other issues were discussed at the plenary session ‘ Info-hygiene and Information Elitism: How to Consume Media Properly’ at the XXIV Yasin (April) International Academic Conference.
'The Emerging Trends in Africa Will Shape the World Order, and We Need to Be Prepared for That'
Africa has the potential to become a new economic giant. Today, African countries are interested in comprehensive cooperation and strengthening their positions in the global arena, and they look forward to receiving assistance from Russia and China in developing their technology, economy, and social sphere. Effective engagement with Africa requires training a greater number of professional African studies specialists. The XXIV Yasin (April) International Academic Conference at HSE University featured a plenary session on 'Africa in a Changing World'.
Learning a Foreign Language Can Delay the Onset of Dementia
Dementia, a debilitating form of cognitive impairment, can be preventable. According to Professor Jubin Abutalebi of the University Vita Salute San Raffaele, Italy, and the Arctic University of Tromsoe, Norway, the easiest way to prevent cognitive decline after the age of 60 is to learn and practice foreign languages – the more languages, the better, suggests Professor Abutalebi in his presentation 'Preventing dementia through bilingualism' at the XXIV Yasin (April) International Academic Conference.
‘The BRICS Strategic Partnership Offers the World Creative, Unifying, Forward-Looking Initiatives’
Today, BRICS has become an influential factor in modern international relations and is perceived as one of the pillars of a more just world order. This association is not based on one party’s dominance, but instead, is built on a sound balance of interests. The role of the association was discussed by the participants of the plenary session ‘BRICS Development Strategy: Equal Opportunities in an Unequal World’at the XXIV Yasin (April) International Academic Conference.
Sanctions Create New Opportunities for Russian Companies
Like any crisis, the sanctions of 2022, besides problems, have created new opportunities for Russian companies. This is the conclusion that HSE University’s experts have come to. Their study results are presented in the report ‘Adaptation of Russian Industrial Companies to Sanctions: First Steps and Expectations’, prepared by HSE University for the XXIV Yasin (April) International Academic Conference.
Search Query: How to Study Migration with Google Trends
Experts have calculated that the number of international students in Russia has grown six times over the last decade, and researchers say that many of those who are studying today would like to stay in the country. This, alongside issues such as why Google Trends are worth looking into, were covered at the HSE XXIV Yasin International Academic Conference on Economic and Social Development section on demography and labour markets.