'Children's Literature Offers a Fresh Perspective, Helping us Discover New Insights in Everyday Things'
Yulia Zaripova studies neuromarketing, exploring how our brain makes decisions. In this interview with the HSE Young Scientists project, she discusses her academic career, reflects on the importance of celebrating even small victories, and shares her favourite places in Perm.
21 October
Neuroscientists Know How Much You’re Willing to Pay for Something
A project developed by a group of three HSE psychology students received the award for best biotech project at the Entrepreneurial Breakthrough of the Year competition held by the Skolkovo Moscow Business School. A grant to study at Skolkovo was awarded to Andrei Kislov, Egor Levchenko, and Egor Selivanov for their work on neuromarketing technology that determines the subjective cost of a good based on electroencephalographs.
14 March
2016